GUESS Originals takes a moment to celebrate the life and heritage of one of the most iconic models not only of GUESS, but of the fashion industry as a whole: Anna Nicole Smith.

The campaign starring Euphoria and White Lotus star Sydney Sweeney recreates earlier Anna Nicole Smith shoots from 1992, directed by Paul Marciano and shot by Daniela Federici. The new campaign, starring Sweeney, was shot by Kenneth Cappello in Malibu, California, with creative direction by GUESS Director of Brand Partnerships Nicolai Marciano.

GUESS Originals x Anna Nicole Smith is a collection designed in collaboration with Cali Thornhill Dewitt, features 32 pieces for men and women, and looks back at the renowned GUESS image. Cali Dewitt was born in 1973 in British Columbia. He is a multidisciplinary artist who lives and works in Los Angeles.

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