Forty fabulous years of GUESS images

Guess celebrates four decades of fashion history and iconic images with new softcover book edition «A Fourth Decade of Guess Images». The fourth edition of this eye-catching collectible details the story of four brothers who founded a global brand. Beginning with the launch of the 3-Zip Marilyn Jean in 1981, this book commemorates the hard work, passion and creativity that led to forty years of esteemed fashion.

Over the past four decades, the Guess brand has been defined by the originality of its glamorous images. "I was convinced that if there wasn't a strong image attached to the Guess brand, one day we might lose a season or a trend, and we might face a major challenge. I've always believed that a brand image, if done well, will stand the test of time and the test of fashion trends".says Paul Marciano, Guess co-founder, creative director and the mind behind the brand's advertising campaigns. The cover of the book, which celebrates the courage behind Guess' 40 years, features an image of Guess girl and former Guess Kids model Gigi Hadid. The entire book celebrates the stunning shades of red, which have been the brand's signature colour. The quotes cleverly tell the stories behind the illustrious Guess images and the people who brought them to life.

This new edition begins with celebrated Guess Girls supermodels Carla Bruni, Claudia Schiffer, Eva Herzigova and the late Anna Nicole Smith. As Paul weaves the reader through the adventures and photo shoots over the years, the story focuses on the iconic Guess muses of 2012-2021, with images and quotes from Gigi Hadid, Priyanka Chopra, Hailey Bieber, Camila Cabello, Jennifer Lopez, J Balvin, Amy Jackson, Megan Williams, Liza Makhu, Francesca Valenti and Nadine Mirada.

With a deep appreciation for the great talent of the eyes behind the lens, Paul pays tribute to the work of Ellen von Unwerth, Raphael Mazzucco, Bryan Adams, Claudia & Ralf Pülmanns, Chen Man, Mégane Claire, David Bellemere, Tatiana Gerusova, Josh Ryan, Vicoolya & Saida, Nima Benati, Yasmine Kateb, and many more. "Over the past four decades, Guess has had the privilege of working with some of the world's most talented and innovative photographers. I am grateful to each and every one of them for their individual contributions in bringing Guess' image to life and making it the iconic brand it has become today, stated Paul Marciano.

Forty years ago, the Marciano brothers could only imagine what their small family business would become. Today we present the book «A Fourth Decade of Guess Images"The book is packed with images and commentary, with 252 pages of glossy text, making it the perfect addition to any fashion photography collector's coffee table.

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