THOMAS SABO revolutionises the iconic Charm Club and creates the new "charmista" concept to materialise for the first time a club community with many advantages for customers.
Since its launch in 2006, the Charm Club collection has been constantly evolving and is as versatile as the lifestyle of its fans. Now, the well-established club is back in the limelight with a new membership proposition: starting with the international launch of the Charmista concept on 27 April, charms will now shine on bracelets and chains with the engravable CHARMISTA COIN element, a kind of club brand and the hallmark of the charmista community.
With the purchase of these bracelets and chains or the coin pendant, members will receive a 15% discount on all THOMAS SABO charms until December 31, 2023. In addition, as a charmistamember you will be able to participate in various exclusive Charmista events, parties and community promotions.
The launch will be accompanied by the campaign "Charmista ? As We Are" campaign throughout Germany and internationally. This promotion includes activities in various cities and destinations such as Berlin, Vienna, Zurich, Paris, London, Barcelona, Madrid and Ibiza.
Charmista As We Tell A Story
Main themes such as "As We Tell", "As We Love", "As We Travel" or "As We Party" describe collection launches and product novelties that capture the charismatic lifestyle in a fun way: the Charm Club jewellery always tells a new personal story in a creative way, in a fun and detailed way.
Charmista As We Love
With the addition of the membership concept, THOMAS SABO is introducing new charms, such as shiny letters, charms with "Love" or "Mom" lettering, as well as a series of charms decorated with pink cold enamel, symbolising the first theme of the campaign: "Love".
